Each clients plan is personalized based on the specifics of a family’s situation, unique circumstances, wants, needs, risk tolerance and time frame. Planning includes an in-depth understanding of a client’s willingness, ability and need to take on risk with their investments. Proper and thorough planning keeps all parties involved and on the same page at all times. Data drives the majority of decisions that we make at our firm and it also helps us understand that investors can often times be their own worst enemy. After completing a thorough mutual discovery and understanding the client on a deeper level, we can then apply data and design a plan to help clients overcome the emotional drive to do the wrong things at the wrong times.